Acing Brand Experience with Nic Brandenberger, CMO, Mammut Sports Group AG, at the World Economic Forum Event

In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far more than the products they sell.

What You'll Learn:

• How to shift the definition of “brand” from product provider to experience giver
• Why breaking out of the marketing silo is a critical competitive advantage 
• The strategic advantage of being a part of Davos
• How to balance wholesale and direct-to-consumer channels
• How consumer-centric foundation separates great marketing from mediocre execution 
• Ways to identify and penetrate niche communities in fragmented markets like US mountaineering

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