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AEO Insights: Building an Informed Answer Engine Strategy

Tuesday, April 14, 2026arigby@hubspot.com (Amy Rigby)View original
people in an office getting AEO insights from computer

By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in marketing? It’s a new way of ensuring your brand shows up in the places your prospects are using more and more: AI tools like Gemini, Perplexity, and ChatGPT. These AEO insights will catch you up on the most crucial information to get started now.