AI Search Is Becoming a Client Acquisition Channel for Real Estate Agents – and Early Movers Are Competing in It

When consumers ask ChatGPT or Claude to recommend a local real estate agent, the systems draw on published narrative content – not ad spend, not review volume, not SEO keywords. That distinction is already reshaping how some brokers approach visibility, and forward-looking agents are beginning to engage with the channel. A New Kind of Reputation […]