Barry Callebaut moves beyond chocolate to drive growth

Barry Callebaut is refocusing its growth strategy around premium gourmet chocolate, specialty ingredients and solutions-led partnerships as it works to restore service levels, regain market share and improve profitability following operational challenges and cocoa market volatility. CEO Hein Schumacher says the company’s Focus for Growth plan prioritises 10 key markets, innovation and higher-margin categories to drive sustainable long-term growth.