FeedworthyAI
Back to feed
Marketingblog

Brand mentions: How to track and measure visibility

Monday, May 18, 2026juthompson@hubspot.com (Justina Thompson)View original
a hubspot-branded featured image with a dark burgundy background and three pink shapes in the foreground, with the words “brand mentions” in the bottom righthand corner and a pictogram of a hand holding a laptop in the center

Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company name; right now, they’re happening in more places than most teams can track.