Ceres Holographics and Eastman to Showcase Next-Generation Transparent In-Plane Display Technology at 2026 Beijing International Automotive Exhibition
<p class='reportable-dateline'><strong>Beijing, China — April 20, 2026</strong></p><p class='reportable-excerpt'>Beijing, China — April 20, 2026 — Ceres Holographics and Eastman, long-term innovation partners in advanced automotive display solutions, today announced they will demonstrate the latest evolution of their transparent in-plane display solution at the Beijing International Automotive Exhibition, taking place from April 23 to May 4, 2026 (public exhibition: April 24 to May 3).</p><p>To view the full announcement, including downloadable images, bios, and more, <a href='https://ceres.reportablenews.com/pr/ceres-holographics-and-eastman-to-showcase-next-generation-transparent-in-plane-display-technology-at-2026-beijing-international-automotive-exhibition' class='reportable-link'>click here</a>.</p><div class='reportable-key-takeaways'><h3>Key Takeaways:</h3><ul><li>Ceres Holographics and Eastman will demonstrate their latest transparent in‑plane automotive display at the Beijing International Automotive Exhibition</li><li>The showcase features the world’s largest in‑plane display with multiple Holographic Optical Elements integrated into a single film laminated into an OEM‑approved windshield, signaling the technology’s maturity and readiness for real‑world deployment</li><li>Powered by Ceres’ Holoflekt® manufacturing platform and Eastman’s Saflex™ PVB interlayer, the windshield‑embedded system uses compact LED projectors to deliver ultra‑bright, full‑color, non‑obstructive content</li></ul></div><a href='https://ceres.reportablenews.com/pr/ceres-holographics-and-eastman-to-showcase-next-generation-transparent-in-plane-display-technology-at-2026-beijing-international-automotive-exhibition'><img src='https://cdn.filestackcontent.com/UOhInVtETiKoD9ZutyVb' class='reportable-featured-image' /><p align='center'><i>Click image above to view full announcement.</i></p></a><hr class='company-boilerplate-rule' style='border: 0; border-top: 1px solid rgba(0,0,0,0.1);'><p class='company-boilerplate'><div><strong>About Ceres Holographics</strong><br> Ceres Holographics is a leader in holographic display technology, delivering innovative solutions that enable transparent, high-performance displays for automotive and other advanced applications through its proprietary Holoflekt® manufacturing platform.<br><br></div><div><strong>About Eastman</strong><br> Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman is committed to safety, innovation and sustainability. For more information, visit www.saflex-vanceva.eastman.com.<br><br></div></p><div class='reportable-contacts'><h3>Contacts:</h3><p class='reportable-contact'>Mike Sottak<br>+1 650.248.9597<br><a href='mailto:mike@wiredislandpr.com'>mike@wiredislandpr.com</a></p><p class='reportable-contact'>Caitlin Olson<br>+1 423.229.6564<br><a href='mailto:CaitlinA.Olson@eastman.com'>CaitlinA.Olson@eastman.com</a></p></div><p>Source: <a href='https://ceres.reportablenews.com/'>Ceres</a></p><p>Distributed by: <a href='https://reportablenews.com'>Reportable, Inc.</a></p>