Dana White Drops $1.5M on Ram's Rumble Bee, Gets a Viper-Powered SRT-10 Free

Ram brought back the Rumble Bee. The very first retail example just changed hands for $1.5 million, and the buyer is UFC President and CEO Dana White, who scooped up the one-off truck at Barrett-Jackson in Las Vegas on Friday, along with a customized 2005 Dodge Ram 1500 SRT-10 thrown into the deal.