Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’
Tuesday, December 16, 2025
Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking.
It's how to show up when people ask ChatGPT for recommendations instead of Googling.
In this conversation, Rowan Cheung (@rowancheung) sat down with HubSpot Founder & CTO Dharmesh Shah (@dharmesh) to unpack:
- AEO (Answer Engine Optimization): SEO for the AI era
- How to structure content to get cited in AI answers
- The hidden risk of low-quality AI content
- Effectively using AI agents as teammates
- The coming “AI App Store” for agents
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