Diggity Marketing News Roundup —November 2025
November was a big month in digital marketing, and you shouldn’t miss this roundup if you want to be prepared for all the changes likely to arrive early next year. In the top stories, you’ll learn the real impact AI Mode has had on SEO with 10 case studies, find out how Google’s new exec is planning to “reinvent” search, and hear the latest chatter on an unconfirmed algorithm update. Next, top minds in online advertising discuss whether social media is over, what happens when AI is let loose to run an SEO campaign, and what changed with Google’s big Gemini update. In the final pieces for the month, you’ll get new techniques for managing AI agents, find out the most effective times to post video marketing updates, and hear Google’s latest reaction to the lawsuit against their ad business. Let’s jump in! The Impact Of AI Mode On SEO – Analysis Of 10 Studies https://www.searchenginejournal.com/the-impact-of-ai-mode-on-seo-analysis-of-10-studies/558816/ Kevin Indig presents these recent AI mode studies, providing insight into what the earliest data can already reveal. He dug up everything the data could reveal, including how AI mode impacts clickthrough rates, how quickly it’s being adopted, and whether it’s giving accurate answers. He focused on case studies that could provide the answers advertisers need, including the real relationship between AIO and AI Mode, and how brands can still benefit from AI Mode visibility. The analysis revealed a number of interesting facts for marketers, including: Check out the complete write-up to learn more about the ten studies that were analyzed, and see some discussion on the implications for the future of SEO. You’ll get even more insight into the future in the next piece profiling Google’s Head of Search, Liz Reid. The Google Exec Reinventing Search in the AI Era | WSJ’s Bold Names https://youtu.be/XMON7wg0rds?si=rM_qWrQiKZVWYquc WSJ’s Christopher Mims and Tim Higgins bring you this interview of Liz Reid (now VP and Head of Search after more than 20 years with Google). You won’t want to miss what she has to say about what she had to say about Google’s AI shift, ad revenue, and more. Liz starts off identifying AI as one of the largest shifts the company has ever experienced, even larger than the shift to mobile. Across several minutes, Liz covers Google’s history with AI and how it “caught up” after being one of the earliest LLM users. The ad revenue conversation also covered a lot of territory. Liz lays out how AI may interact with ad experiences in the future. She predicts a bright future. As she and the hosts discuss, Google’s ad revenues are up despite controversies and big changes in technology. Check out the entire interview, with more questions and commentary about winners and losers in the AI era, Dead Internet Theory, and more, directly from one of Google’s most influential voices. Of course, Google doesn’t always announce what it’s doing. That’s why the next piece is about the latest unconfirmed update. Were your sites affected? Unconfirmed Google Algorithm Update? What SEOs Are Seeing Right Now (October 2025) https://youtu.be/f0-NxVznbl4?si=9HixjC65VGgZC-Xf Edward Sturm brings you this look at an unconfirmed update. He follows reports from Barry Schwartz and other SEOs who tracked a disturbance across multiple reporting tools. In this video, Edward investigates the aftermath of the incident and what it tells you about the future. First, as he reminds you, these tools have recently undergone changes that make it far more difficult for them to detect activity. Google began generating only 10 results at a time instead of 100. Tools are starting to work around this policy, but it still affects all the data collected during the update event last month. Despite these limitations, the tools detect that something is happening, and so do many website owners on sites like WebmasterWorld and the Local Search Forum. Those users are reporting vanishing traffic, inconsistent rankings, and other symptoms. Edward focuses on Lily Ray’s post on this issue, where she suggests these moves may predict the priorities of the next big update. She thinks this was a test run for an algorithm update targeting a lot of content issues like robotic pages and listicles. Watch the complete video for a deeper dive into what was detected and what may be coming. Next, check out some predictions that even greater changes are coming for social media. Social Media Is Over — This Is the Future of Content | GaryVee w/ Mick Unplugged https://youtu.be/Ehp0Rjl5wf4?si=JBn2Qv9mhdna1TQ1 GaryVee brings you this look at the future of content if social media is truly “dead.” As a guest on the Mick Unplugged podcast, he addressed a lot of concerns that newer content creators have with the environment in which they’re trying to create brands. He explores the fears and questions they have about creating content when nothing feels original anymore. Throughout a lengthy discussion, Gary identifies the sources that can still create thriving brands. He discusses what it means to generate random, honest content and what it means when he says that followers no longer matter. He has a lot to say about creating content in particular. In the video, you can see him explain how to build content from the perspective of intent and how to make something original instead of copying the culture around you. Watch the complete video for more urgent advice on how to keep your social media strategy current. Next, what happens when you let an AI run your SEO campaign? I Let an AI Run my SEO Campaign. Here’s what happened… https://youtu.be/xG9Vu9yrQzw?si=zb4au9gOzZEmIypw Can an AI run an SEO campaign? I gave one a chance and, in doing so, increased a client’s revenue by almost 200% (netting him in excess of $300,000). The AI I built runs the entire campaign, and in this video, I tell you how to make one yourself. First, I go into how I built a bot that handles all the other bots you’ll need to create a comprehensive campaign. I used a simple no-code automation tool that could connect to GPT and generate the functions I need. You’ll learn how to make one, too. Bots still need a guiding strategy, and mine was to build more (quality) content than anyone else in my client’s niche. The top bot was given my target topics and put in charge of hundreds of other bots, which began to generate all the content for me. To make this bot army and commander deliver good content the first time takes integrating several accounts and tools together, but I go through everything in the video. You’ll learn what tools I used, and what prompts produce the best scaled content. Watch the complete video to learn more about how it all resulted in massive new revenues in my client’s space. In other AI news, GEMINI got a big update, and there are some details you shouldn’t miss. New Google GEMINI Update is INSANE! https://www.youtube.com/live/SA5NqwUSP60?si=4AsvgudXTXMqchL- Julian Goldie brings you this look at GEMINI’s latest update and what’s coming for creators of video content. In this half-hour video, he breaks down some of the most significant changes, including the improved video detail, the arrival of Gemini 2.5 Flash, and more. He and other video creators found the increased detail in 3.1 to be stunning. Julian creates several prompts live during the video and uses them to demonstrate the difference between what’s possible with the older model compared to the new one. The differences in lighting are particularly impressive. Throughout the video, Julian tests most of the other new features live as well, giving you a look at what they can do in real tests and showing you where to find them in GEMINI’s expanded UI. Near the end of the video, you can see him compare the latest GEMINI outputs with some of the other top video marketing AI tools. With this latest update, GEMINI appears to be a step ahead of the competition in interpreting prompts and delivering video that makes sense. Video generation technology is only getting more impressive, and it isn’t the only AI implementation that’s improving. Next, Cyrus Shephard talks about the early success of agents and other ways AI is changing SEO. Agents are early, visibility is urgent: Cyrus Shepard on 2025 AI SEO https://youtu.be/ce_4AR5cx8A?si=2SkqR1ezQfmPjU5_ Cyrus Shephard joins Vaenisaa of the AI SEO show to discuss how AI has really changed SEO based on his decades of experience. He speaks at length about the AI trends he feels are most important, and what strategy changes are necessary to thrive in the new environment. One of the notable trends he observes is that commerce clients are generally adapting well to AI features, whereas information-based clients are losing out to AI alternatives. Those clients are constantly losing out to AI overviews and rivals that can build out comparable content in days. Cyrus calls on his own personal experience watching many SEO-based businesses fail or close in recent years. He names travel Read More Read More
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