eAgronom co-founder on why Scope 3 ‘fails at the farm gate’ and what food companies still don’t understand

Kristjan Luha, co-founder of eAgronom, argues that most food companies’ Scope 3 climate programmes fail to engage farmers because they are designed around corporate reporting needs rather than farm realities. The disconnect stems from supply chain complexity, misaligned incentives, and a lack of practical support, leaving farmers burdened with data requests and risk without clear benefits. Luha contends that successful decarbonisation relies on trust, farmer-centred incentives, and genuine collaboration, with new regulations pushing the need for evidence and direct engagement with farmers. He warns that only companies demonstrating real farm-level change, not just improved reporting, will succeed in the next phase of sustainability.