First Orion Partners with Vodafone to Launch Branded Calling in the United Kingdom

May 05, 2026

NORTH LITTLE ROCK, Ark., May 05, 2026 -- First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom, helping businesses clearly identify themselves and improve answer rates.

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Key Takeaways:

First Orion today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom, helping businesses clearly identify themselves and improve answer rates.
The launch comes at a critical time for the UK market, where scam calls are a daily concern, and consumers are increasingly reluctant to answer unknown or unverified numbers, making it harder for legitimate businesses to reach customers.
The UK launch utilizes Vodafone’s CAMARA-based network APIs to verify and brand calls enabling enterprises to present verified, recognizable identities at scale across Vodafone’s network.

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About First Orion

As a market leader in branded communication solutions, First Orion elevates the phone call and messaging experiences for businesses, carriers, and consumers. First Orion offers a comprehensive suite of branded communications solutions to improve customer engagement, enhance security and transparency, and provide actionable insights. In addition to branded calling and messaging, First Orion empowers businesses with advanced analytics to optimize call programs, real-time fraud detection to protect their customers, and other innovative solutions that enable enterprises to provide trust and transparency at scale. First Orion is a valued partner to Fortune 500 companies and is integrated into the largest U.S. mobile carriers. For more information, firstorion.com.

Contacts:

Katherine Waite
617 599 9798
katherine@triercompany.com

Source: First Orion

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