Flavour trends in 2026: What’s up and what’s down?

What flavours are consumers after in 2026? Matcha, especially matcha fusions, is seeing explosive growth, as consumers seek Japanese-inspired cuisine and comfort. Savoury indulgence is also growing, with beef tallow in particular seeing strong popularity. Meanwhile, more traditional flavours such as mayo, orange and dates have all seen a decline in popularity, as have cannabis, hemp and CBD.