Ford Hires Nate Bargatze as New Service Pitchman
Ford has spent years renting celebrities to sell its wares, and its latest hire is a comedian whose main qualification is that he can't work on his own car. Nate Bargatze is the face of a new ad campaign built to lure customers back to the dealership service bay, and the pitch is aimed squarely at people who have no idea what happens under the hood.
