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Ford Hires Nate Bargatze as New Service Pitchman

Monday, September 28, 2026TTAC News StaffView original
Ford has spent years renting celebrities to sell its wares, and its latest hire is a comedian whose main qualification is that he can't work on his own car. Nate Bargatze is the face of a new ad campaign built to lure customers back to the dealership service bay, and the pitch is aimed squarely at people who have no idea what happens under the hood.