France’s newest export isn’t perfume – it’s scent‑based crop protection

French agtech company Agriodor has raised €15 million to expand its scent-based crop protection technology, which uses plant-emitted scents to influence insect behavior as an alternative to conventional insecticides. Founded in 2019, Agriodor’s products target pests without toxicity, recently achieving commercial deployment in French sugar beet fields and partnering with Syngenta. The approach promises faster, cheaper development, circumvents resistance issues, and supports biodiversity, with plans for international expansion and broader crop applications. With new funding, Agriodor aims to scale its olfactory biocontrol solutions globally through continued R&D and strategic partnerships.