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Freepik rebrands as Magnific: a bootstrapped, profitable $230M ARR AI creative platform

Tuesday, April 28, 2026Ana-Maria StanciucView original
Freepik rebrands as Magnific: a bootstrapped, profitable $230M ARR AI creative platform

The new name unifies what was previously fragmented across Freepik (stock assets), Magnific (AI upscaling), and several other products. One million paying subscribers. 250 enterprise customers, including BBC, Puma, and Amazon Prime Video. CEO Joaquín Cuenca has never taken outside investment. The company is profitable. Freepik, the Málaga-founded AI creative platform, announced on Tuesday that […]



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