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Generative Engine Optimization Tools that Marketing Teams Actually Use

Tuesday, January 13, 2026HubSpot StaffView original
A robot helps a marketer at his desk and computer; Generative Engine Optimization

If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried under competitors.