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Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands

Monday, June 15, 2026barry@rustybrick.com (Barry Schwartz)View original
Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimization, as Google said it will deliver more predictable performance campaigns with fixed spending limits.

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