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Google Ads Smart Bidding Strategies Target CPA & Target ROAS Updates

Monday, June 22, 2026barry@rustybrick.com (Barry Schwartz)View original
Google Ads is updating how bidding strategies are labeled. Specifically, Target CPA and Target ROAS will show as standalone bidding strategy options, separating them from the "Maximize conversions" and 'Maximize conversion value' strategies.

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