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Google Ads Target CPA & Target ROAS As Explicit Bidding Strategy Options

Wednesday, July 29, 2026barry@rustybrick.com (Barry Schwartz)View original
The Google Ads interface now shows Target CPA and Target ROAS as explicit bidding strategy options in the drop-down of bidding options. We knew this was coming, as it is supported in the new version of Google Ads Editor 2.13 and all the other recent communication from Google and now advertisers are seeing it.

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