Haleon-funded study argues mismatch in multivitamin research and consumer needs

A Haleon-funded review argues that most multivitamin clinical trials focus on disease prevention, which does not align with the main consumer motivations of maintaining health and improving quality of life. The researchers highlight a mismatch between the endpoints studied and what consumers value, noting that despite little evidence for disease prevention, multivitamin use remains widespread due to perceived benefits in daily well-being. They recommend shifting trial designs to assess outcomes like cognition, mood, energy, sleep, and resilience, using tools such as the WHO-5 and ICE CAP-A to better reflect consumer priorities.