Heineken puts money on the table to drive regenerative barley adoption

Heineken UK has launched a major initiative to incentivize farmers to adopt regenerative practices for malting barley, aiming to secure its barley supply, support sustainability goals, and test the scalability of regenerative agriculture. The programme, delivered in partnership with maltsters, merchants, and agronomy experts, offers financial and technical support to growers of all sizes, with the goal of sourcing nearly half of its barley regeneratively by 2027. Impact will be measured across environmental indicators such as soil health and biodiversity, with the first crop entering the brewing process in 2027. While this does not affect beer taste or significantly impact prices, it marks a strategic move toward a more resilient and sustainable supply chain.