HEOR with Riad Dirani, Vice President, Global Health Economics and Outcomes Research at Teva Pharmaceuticals

Riad Dirani is the VP of Global HEOR at Teva Pharmaceuticals. We talk about: Customizing data for a global audienceThe importance of a clear medical storyHow to create an insights gathering process that turns a scientific narrative into a living documentHow HEOR can best support a field teamInvolving Medical Directors in RWE generationWhat's needed to create "1 medical team" as a mindsetWhat the future holds for HEORThe views expressed here are mine and Riad's, and don’t reflect t...