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How to structure pages for AEO and answer engines: A quick-start guide

Tuesday, February 3, 2026esantiago@hubspot.com (Erica Santiago)View original
Answer Engine optimizatoin

The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people are typing their questions directly into engines like ChatGPT to get direct, no-frills answers.