How to Turn Customers Into Advocates for Your Brand

Customer advocacy turns buyers into people who support your brand, help improve what you offer, and bring new customers with them. Zac Froud shares how businesses can move beyond one-way broadcast marketing and build stronger customer relationships at scale.

Learn why the traditional marketing funnel often ends too soon, how brands can identify and develop advocates, and why community should be measured by the relationships and outcomes it creates rather than the platform hosting it. Froud also explains how conversational marketing and customer context can help businesses move people from awareness to deeper engagement and advocacy.

00:00 Introduction

01:34 Why Broadcast Marketing Is Dead

03:00 Community Is More Than a Platform

07:10 How to Turn Customers Into Advocates

13:44 Why Consent Is Your Richest Data

15:17 Why Most Online Communities Fail

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