Industry backs regenerative farming, but knowledge gaps and cost concerns threaten wider adoption

New research shows unanimous support for regenerative agriculture among UK food industry professionals, who view it as crucial to the future of British farming, but significant gaps in knowledge and commercial concerns remain. While most businesses are already using or considering regenerative ingredients, competitive pricing, proven environmental benefits, and improved traceability are key factors influencing wider adoption. Barriers include limited understanding, availability, lack of consumer demand, and difficulty verifying environmental claims. The findings highlight a strong need for better education, communication, and clear standards to help the food sector realize the full benefits of regenerative farming.