Joy Mangano calls TV shopping her ‘best-kept secret’ as she uses old-school infomercials to grow her new brand, CleanBoss

Joy Mangano, inventor of the MiracleMop, is seeing sales spike for her new brand, CleanBoss, thanks to the nostalgic direct-response TV ads it runs across cable channels. "TV shopping is not just my history, it's my best-kept secret," Mangano told Modern Retail.