Kubota deepens bet on UV-C crop tech with fresh investment in UV Boosting

Kubota has increased its investment in French agtech startup UV Boosting to accelerate the adoption of UV-C crop technology across Europe, aiming to reduce pesticide use and promote sustainable farming. UV Boosting’s “UV flash” tech uses short-wavelength ultraviolet light to trigger natural plant defenses, resulting in reduced disease incidence and increased yields, especially in vineyards. The partnership leverages Kubota’s distribution network and industrial capabilities to scale the technology, aligning with Europe’s sustainability goals and the broader agtech trend toward non-chemical crop protection solutions.