Medical Affairs AI & Omnichannel Strategy: How to Earn Trust and Attention

In this episode of Pharma Sessions, host Jonathan Kaskey is joined by Sean Sheffler-Collins, Director of Scientific Communications and Content at Astellas Pharma, to discuss how Medical Affairs is evolving to meet HCPs' needs through omnichannel communication strategies, accessible and engaging scientific data, and technology-enabled solutions like digital microsites and AI analysis.