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Navigating the Dual Audience of PR: Human and Machine Relations

Thursday, August 6, 2026David McInnisView original
Navigating the Dual Audience of PR: Human and Machine Relations
In 2026, public relations has evolved to serve both human readers and AI systems, a shift expertly mapped by HARO's latest report. By embracing 'machine relations' alongside traditional media strategies, PR practitioners are redefining their industry.