NOW Foods enters popular gummy market with vitamin offerings

NOW Foods has launched its first vitamin gummies—Vitamin C and Vitamin D3—after a six-year development process to meet its quality standards. The gummies, designed for adults and children ages four and up, are gelatin-free, made in the U.S., and respond to growing consumer demand for convenient, great-tasting supplement formats. Gummies now represent 25% of the supplement market, with the sector projected to grow significantly in the coming years. While the gummy category is mature in the U.S., growth continues in Europe, especially with new ingredients.