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NutraIngredients.comLifestyle & Healthnews

NutraCast: Liquid I.V.’s R&D chief taps nostalgia to drive hydration innovation

Friday, June 26, 2026Danielle MastersonView original
Liquid I.V.'s chief R&D officer explains how nostalgia, sensory science and consumer insights are shaping the next generation of hydration products.

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