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Once Upon a Farm Bets on innovation, coolers and category expansion to reach $1 billion

Friday, September 11, 2026Deniz AtamanView original
Once Upon a Farm sees more categories, higher household penetration, expanded assortment and continued cooler growth as key ingredients in building a childhood nutrition platform and eventually a $1 billion brand, the company shared during its first appearance at the Barclays 19th Annual Global Consumer Conference.

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