Pinterest wants you to use its AI ad tools while LinkedIn encourages creator marketing for B2B brands

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No one likes a backseat driver. Pinterest wants you to stop micromanaging your campaigns and switch to Performance+ campaigns as default. Performance+ uses machine learning to hand off the heavy lifting of creative, targeting, and budgeting. Advertisers who go all-in are seeing more than 10% improvements in CPC and CPA compared to traditional setups… according...

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