Should You Exclude by Age & Income Demographics? (Episode 512)
Monday, May 11, 2026
Do you know how Google determines the age, gender, and income of your paid traffic? Well that's an important question to ask! In today's podcast we discuss why you should not exclude traffic based on obscure demographics that have no real analytical weight in the performance of your account. Don't settle for the chicken nuggets of PPC, pull up a chair and enjoy the real meat being served. Let's talk about that!
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Chris Schaeffer - http://www.chrisschaeffer.com
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