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The $28 Billion Hemp Industry Is Facing a Burn Out—Here’s How Founders Are Pivoting

Thursday, April 30, 2026Sydney SladovnikView original
The $28 Billion Hemp Industry Is Facing a Burn Out—Here’s How Founders Are Pivoting

While medical marijuana gets a federal lifeline, hemp founders are facing a total wipeout of high-dose products this November. Here is how brands like Nowadays and Seth Rogen’s Houseplant are fighting back.

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