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The Founders of Phony Negroni Built a $925 Million Market’s Breakout Brand. Now They’re Passing the Torch. 

Thursday, April 30, 2026Jennifer ConradView original
The Founders of Phony Negroni Built a $925 Million Market’s Breakout Brand. Now They’re Passing the Torch. 

The Wine Group’s acquisition of the beloved NA cocktail is a milestone for the sober-curious movement.

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