Marketingblog

The simple way to make your marketing claims 42.9% more believable

Monday, August 10, 2026Phill AgnewView original
building trust with real numbers

A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that seems fake, but there’s good evidence that it’s true.