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The top content formats & types that earn AI search citations

Monday, July 20, 2026juthompson@hubspot.com (Justina Thompson)View original
a dashboard pictogram, representing AI search and AEO

There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are forcing marketers to rethink ranking and, just as crucially, learn how to write for AI search rather than just for a list of blue links.