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Today in Apple history: Apple lays out its core company values

Wednesday, September 23, 2026Luke DormehlView original

Today in Apple history: Apple lays out its core company values

Photo of an iPad with "Apple Values" document on the screen. The Apple mission statement defines the company's culture and goals.

On September 23, 1981, Cupertino laid out its "Apple Values." The Apple mission statement established a positive, productive corporate ethos.

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