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Today in Apple history: Apple’s greatest ad ever? The story behind ‘Think Different.’

Monday, September 28, 2026Luke DormehlView original

Today in Apple history: Apple’s greatest ad ever? The story behind ‘Think Different.’

Photo of Steve Jobs with the "Think different" Apple ad campaign launched on this day in 1997.

On September 28, 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising.

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