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Video Marketing Benchmarks 2026: B2B Statistics, ROI Data and Platform Performance

Sunday, March 29, 2026clwyd@whitehat-seo.co.uk (Clwyd Probert)View original
B2B video marketing benchmarks 2026 showing platform performance data and ROI statistics

Video Marketing

B2B Video Marketing Benchmarks 2026: What UK Businesses Need to Know

Published: 11 January 2026 | Last Updated: 11 January 2026 | Reading time: 8 minutes

B2B video marketing benchmarks show that 91% of businesses now use video, with 93% reporting positive ROI—an all-time high according to Wyzowl's 2026 research. UK companies allocating 21-30% of marketing budgets to video see 49% faster revenue growth than non-video users. Desktop viewing still dominates B2B at 68%, making strategic video integration essential for pipeline growth.