Vitafoods set to be most expansive and immersive yet, director reveals

Vitafoods Europe 2026 Barcelona expands 20% with a new hall, updated zones, enhanced networking spaces, Startup Challenge, Innovation Awards, and sustainability focus on circularity, upcycling, and AI-driven ingredient innovation with MeNow. Key trends include GLP-1 nutrition solutions, nutricosmetics, healthy ageing, gut health, and cognitive wellbeing, alongside regional market content and ESSNA regulatory sessions (05–07 May 2026).