Where AI meets the Aisle: How The Vitamin Shoppe is reinventing supplement retail

Inside The Vitamin Shoppe's new innovation store, the company is piloting Shoppe Advisor, an AI-powered discovery tool designed to bring together digital insight and in-store expertise. For years, supplement shopping has relied on either knowledgeable staff or online content, rarely both at the same time. According to Uman Chan, principal director, customer experience technology at The Vitamin Shoppe, the tool aims to close that gap, strengthening consumer education while elevating the in-store experience.