Why is plant-based dairy doing so better than plant-based meat?

Why does plant-based dairy perform better than plant-based meat? Plant-based dairy fits well into consumer's routines, being incorporated into existing formats. Furthermore, plant-based dairy is clear about what its ingredients are, wearing terms such as 'oat' and 'soy on its sleeve. Plant-based meat often does not. Consumers, who are increasingly concerned with transparency, feel more comfortable with this.