Write Press Releases That Generate Real Media

Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this episode, John Jantsch talks with Mickie Kennedy about how small businesses can write press releases that generate real media coverage by focusing on story angles, contrarian insights, and strategic earned media opportunities. They explore how to use AI to structure stronger press releases, avoid syndication traps, and create newsworthy narratives journalists actually want. If you want a practical press release strategy for small business marketing that leads to visibility and credibility, this conversation shows you how to do it right.

00:00 Introduction

01:32 AI Press Releases and Earned Media

04:54 Pandemic PR Success Story

08:45 Enemy Narratives in PR

13:53 Smart Newswire Strategy

20:48 Free PR Masterclass and Resources

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