Luan Wise builds a B2B buyer persona in Claude, interviews her live, then puts Claude in the marketing lead's seat to debrief. The prompts and the findings.
Last verified: September 2026 As social media marketers come under growing pressure to produce more content, AI tools are becoming indispensable. A single social team is now expected to publish across six or seven networks, repurpose long-form video into a dozen clips, keep an eye on what competitors are doing, and prove ROI, often without […]
A couple of years back, I spent an afternoon in Zapier trying to build an AI agent. What I actually built was an automation, and then a more complicated automation, and then a very complicated automation that I eventually walked away from. It did exactly what I told it to do every single time. That […]
You open a fresh chat, type a prompt you half remember from last week, and get back something that reads like a press release from a company you have never heard of. So you rewrite it. Then the rewritten version sits in that chat, uncopied, while three more days go by. Loren Bartley, AI marketing […]
An AI story generator handed me a parable about Vine. I had written the Vine post myself. Why your own memory is the only input a model cannot produce.
Molly Mahoney maps the seven buyer beliefs behind every sale, then turns one belief into five social posts and a queued week in Agorapulse. Full walkthrough.
Picture the Thursday afternoon most content leads know too well. The video is shot, the audio is cleaned up, the thumbnail has been through three rounds of approval, and it goes out right on schedule. Three weeks later, someone on the team types that same topic into an AI search tool, the kind most of […]
I was watching an old episode of The West Wing recently, and there’s a scene where Toby Ziegler, the director of communications, is trying to get his secretary to build out an editorial calendar for the president’s campaign. She’s struggling to make the thing look right. Toby, being Toby, tells her it’s a calendar. Make […]
I spent a couple of hours in Zapier once trying to build an agent. What I ended up with was an automation that sprouted another branch every time I touched it, and eventually I closed the tab and walked away. I told myself the technology wasn’t there yet. The technology was fine. I quit at […]
The worst hour of my month used to be podcast prep. Two hours a show, actually, researching guests and writing questions, and I dreaded it enough that I put it off until the last possible minute. What finally fixed it was not working faster. It was building a system that did the research so I […]
A social team’s research process looks the same at most companies. Someone scrolls Reddit threads by hand, runs a generic prompt through whatever chatbot is open, and turns in five headline ideas that read like everyone else’s five headline ideas. The questions people type into a search box or a forum post stay buried in […]
Your content calendar lives in a spreadsheet. The creative sits in one Drive folder, the captions in a tab, the tagged UTMs somewhere else, and your boss has to click through all of it to approve one post. Then something happens in the world, you need to go dark for a week, and your afternoon […]
Your brand has a look. Holding that look across twelve AI-generated scenes is where most social teams quit. A character’s sweater changes color between shots, the lighting drifts, a prop jumps to the other side of the room, and the forty-second brand open you pictured turns into a pile of clips that refuse to cut […]
You export a month of comments, open the spreadsheet, and start scrolling. Two hundred rows in, you have a vague sense that people are annoyed about shipping and a much stronger sense that you are not finishing this today. Your listening tool counted the mentions. It never told you which complaint deserves a meeting. Brooke […]
Writing for social media has never been easier. So why do most posts generate so little engagement? I’ve been asking that question for a while now, and the honest answer is that most teams don’t actually want to consider it. Because the answer has nothing to do with tools, formats, or the algorithm. Every guide […]
You’ve read the studies about the best time to post on social media: Tuesday at 10am ; Wednesday at 11am; Sunday never. You’ve adjusted your schedule. You’ve set the reminders. And still, your best-performing post this year went live on a Thursday evening, almost by accident. Sound familiar? Here’s what’s actually happening. According to our […]
Your social media content ideas aren’t the problem. The reason they go unnoticed is. You publish, the notification pings. And then… Silence: no engagement, no clicks, no sign that anyone stopped to read what you spent time creating. Most social media professionals assume the issue is the format, the timing, or the algorithm. Our recent […]
2026 Social media strategy:The Frequency Trap Here you are, in charge of the social media strategy for your company or for multiple brands. Your brand does a great job publishing constantly and consistently. Your content calendar serves as your compass; you adapt content for all formats and closely follow trends. And yet, engagement with your […]
For Alibaba.com, known worldwide as a powerhouse in global trade, social media isn’t just a channel, it’s how they support and educate millions of entrepreneurs and small-business buyers. But as their user base grew, the volume of questions, comments, and content demands became overwhelming. By early 2025, their social media team was drowning under the […]
Franklin & Marshall College is a private liberal arts college in Lancaster, Pennsylvania, known for its rigorous academics, engaged student body, and vibrant campus life. With a wide-ranging audience that includes prospective students, alumni, parents, and athletics fans, its digital presence is a key part of community-building and institutional storytelling. Tim Brixius, Digital and Social […]
The Challenge: Rebuilding From (Almost) Nothing When Tim Bish (Strategic marketing, training, and AI specialist) joined Vantage Plastics, a conglomerate of five different companies in the plastic manufacturing industry, the company’s internal social media team was virtually non-existent. Instead, an outsourced agency posted identical PowerPoint templates twice weekly on Facebook and LinkedIn, always at 9 […]
As another year of rapid change in social media wraps up, we’ve been focused on one thing above all: helping brands stay ahead with tools that truly move the needle. Throughout 2025, we introduced new capabilities, refined core features, and strengthened the foundations of the platform to make daily workflows smoother and strategic planning more […]
Agorapulse makes managing your social media accounts significantly easier. What takes a dozen clicks in another tool or is impossible with the stock apps is often simple in Agorapulse. However, someone on your team still has to take the time to do it. With our new Zapier integration, you can connect Agorapulse to more than […]
Managing social media accounts can be a challenge. Agorapulse makes doing so a lot easier by streamlining many tasks, but there’s always a level of hassle and tedium that’s hard to overcome. So often, social media posts are designed in one app, approved by management in another, and then posted using a third. And sometimes, […]
Have you ever had a brilliant video content idea that you knew could transform your brand’s social media presence, only to watch it get shot down in the boardroom? You’re staring at declining engagement, watching competitors gain traction with authentic content, and knowing that your polished, safe videos aren’t cutting through the noise anymore. Meanwhile, […]
Every agency owner knows the feeling: You’ve invested countless hours training a talented team member, only to watch them walk out the door six months later. Then clients start to question why they’re working with their third account manager this year. The cycle of hiring, training, and losing people drains your bank account, crushes morale, […]
If you’re struggling to keep your social media presence vibrant and engaging during your seasonal slump, you’re facing one of the industry’s most persistent challenges. In this episode of the Social Pulse Podcast, we’re joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers […]
