You’ve read the studies about the best time to post on social media: Tuesday at 10am ; Wednesday at 11am; Sunday never. You’ve adjusted your schedule. You’ve set the reminders. And still, your best-performing post this year went live on a Thursday evening, almost by accident. Sound familiar? Here’s what’s actually happening. According to our […]
Your social media content ideas aren’t the problem. The reason they go unnoticed is. You publish, the notification pings. And then… Silence: no engagement, no clicks, no sign that anyone stopped to read what you spent time creating. Most social media professionals assume the issue is the format, the timing, or the algorithm. Our recent […]
2026 Social media strategy:The Frequency Trap Here you are, in charge of the social media strategy for your company or for multiple brands. Your brand does a great job publishing constantly and consistently. Your content calendar serves as your compass; you adapt content for all formats and closely follow trends. And yet, engagement with your […]
For Alibaba.com, known worldwide as a powerhouse in global trade, social media isn’t just a channel, it’s how they support and educate millions of entrepreneurs and small-business buyers. But as their user base grew, the volume of questions, comments, and content demands became overwhelming. By early 2025, their social media team was drowning under the […]
Franklin & Marshall College is a private liberal arts college in Lancaster, Pennsylvania, known for its rigorous academics, engaged student body, and vibrant campus life. With a wide-ranging audience that includes prospective students, alumni, parents, and athletics fans, its digital presence is a key part of community-building and institutional storytelling. Tim Brixius, Digital and Social […]
The Challenge: Rebuilding From (Almost) Nothing When Tim Bish (Strategic marketing, training, and AI specialist) joined Vantage Plastics, a conglomerate of five different companies in the plastic manufacturing industry, the company’s internal social media team was virtually non-existent. Instead, an outsourced agency posted identical PowerPoint templates twice weekly on Facebook and LinkedIn, always at 9 […]
As another year of rapid change in social media wraps up, we’ve been focused on one thing above all: helping brands stay ahead with tools that truly move the needle. Throughout 2025, we introduced new capabilities, refined core features, and strengthened the foundations of the platform to make daily workflows smoother and strategic planning more […]
Agorapulse makes managing your social media accounts significantly easier. What takes a dozen clicks in another tool or is impossible with the stock apps is often simple in Agorapulse. However, someone on your team still has to take the time to do it. With our new Zapier integration, you can connect Agorapulse to more than […]
Managing social media accounts can be a challenge. Agorapulse makes doing so a lot easier by streamlining many tasks, but there’s always a level of hassle and tedium that’s hard to overcome. So often, social media posts are designed in one app, approved by management in another, and then posted using a third. And sometimes, […]
Have you ever had a brilliant video content idea that you knew could transform your brand’s social media presence, only to watch it get shot down in the boardroom? You’re staring at declining engagement, watching competitors gain traction with authentic content, and knowing that your polished, safe videos aren’t cutting through the noise anymore. Meanwhile, […]
Every agency owner knows the feeling: You’ve invested countless hours training a talented team member, only to watch them walk out the door six months later. Then clients start to question why they’re working with their third account manager this year. The cycle of hiring, training, and losing people drains your bank account, crushes morale, […]
If you’re struggling to keep your social media presence vibrant and engaging during your seasonal slump, you’re facing one of the industry’s most persistent challenges. In this episode of the Social Pulse Podcast, we’re joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers […]
