Apple Newsroom

9/29/2026

Final Cut Camera gets a major update with a new design, support for variable aperture on iPhone 18 Pro, and more pro options with iOS 27.

9/29/2026

Apple today introduced updates to Apple Creator Studio, its groundbreaking collection of creative and productivity apps.

9/29/2026

Today, in partnership with the American Academy of Pediatrics, Apple released a new guide to help families create healthy digital habits.

9/22/2026

Customers can now shop for Mac mini with M6 and M5 Pro, and Mac Studio with M5 Max and M5 Ultra, at Apple Store locations, online, and in the Apple Store app.

9/22/2026

Apple Music Hall, a state-of-the-art live music venue in London’s storied Battersea Power Station, is now open.

9/18/2026

On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.

9/16/2026

A new photography exhibition, curated by Kathy Ryan, celebrates the evolving language of visual storytelling and showcases the advanced pro camera system on iPhone 18 Pro.

9/15/2026

This evening at the 78th Primetime Emmy Awards, Apple TV shatters records to become the most-awarded network of the year, landing 29 wins overall.

9/14/2026

Apple’s latest software updates introduce Siri AI and deliver helpful new Apple Intelligence features.

9/14/2026

Apple today released the next generation of Apple Intelligence.

9/14/2026

Apple’s new suite of tools that help parents create safer digital experiences for their kids is now available across iPhone, iPad, Mac, and more.

9/11/2026

Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max.

9/9/2026

Apple today introduced iPhone Duo, the first foldable iPhone.

9/9/2026

Apple today announced its most advanced health and fitness experience yet, deepening the capabilities of Apple Watch and iPhone as intelligent, science-based tools for personal health.

9/9/2026

Apple today introduced Apple Watch Ultra 4, the ultimate sports and adventure watch, now with new health, fitness, and audio intelligence capabilities.

9/9/2026

Apple today introduced Apple Watch Series 12, engineered to deliver the most accurate heart rate sensing in a wearable.

9/9/2026

Apple today announced AirPods 5, delivering the industry’s best Active Noise Cancellation in an open-ear design and even better sound quality.

9/9/2026

Apple announced iPhone 18 Pro and iPhone 18 Pro Max, delivering an advanced pro camera system and improved battery life and performance.

9/8/2026

On October 1, Apple Arcade is rolling out a lineup of fun new games, from cozy cat collecting to zombie-blasting mayhem to beloved App Store hits.

8/27/2026

Through October 7, Sneaky Sasquatch transforms Subway Surfers+ with the charm and aesthetic of the hit open-world Apple Arcade game.

8/25/2026

Apple announced the new Mac Studio, featuring M5 Max and the all-new M5 Ultra, delivering a monumental leap in AI performance and even faster graphics.

8/25/2026

Apple announced the new Mac mini with the all-new M6 and powerful M5 Pro, delivering a dramatic boost in performance and more versatility in its supersmall desktop design.

8/25/2026

Apple debuted M6 in the new Mac mini and M5 Ultra in the new Mac Studio, providing an extraordinary leap in performance and AI capabilities.

8/18/2026

Apple today announced changes to its business terms for apps in the European Union, following close collaboration with the European Commission.

8/13/2026

Apple opened its new Advanced Manufacturing Center in Houston, offering free training and educational sessions for small- and medium-sized businesses.

8/11/2026

Apple Arcade upgrades its catalog of hit puzzle games with Block Blast+ and Art of Fauna: Cozy Puzzles+.

8/10/2026

Apple and Major League Baseball unveiled the September schedule for “Friday Night Baseball.”

8/3/2026

The Concacaf-sanctioned competition featuring 18 clubs from Major League Soccer and 18 clubs from Liga MX — kicks off tomorrow, August 4, on Apple TV.

7/30/2026

Apple today announced financial results for its fiscal 2026 third quarter ended June 27, 2026.

7/28/2026

Apple Upgrade — a new hardware leasing program — is now available on the Apple Store online, in the Apple Store app, and at Apple Store locations in the United States.

7/23/2026

Apple and Ford announced Apple Maps will be integrated directly into Ford’s UEV Platform through the MapKit for Automotive SDK.

7/15/2026

Following a monthlong break for the FIFA World Cup, Major League Soccer returns to Apple TV tomorrow, July 16.

7/14/2026

Apple Arcade grows its roster of hit sports games with the addition of EA SPORTS Madden NFL 27 and more coming in August.

7/9/2026

Apple and Major League Baseball unveiled the August schedule for “Friday Night Baseball,” the weekly doubleheader streaming every Friday on Apple TV.

7/9/2026

Apple scored a historic 89 nominations across 15 programs for the 78th Primetime Emmy Awards.

7/8/2026

Apple announced a new six-year commitment with Broadcom to design and produce custom silicon components and cutting-edge wireless connectivity technologies.

6/30/2026

Apple today introduced power-packed updates to Apple Creator Studio, a groundbreaking collection of creative apps.

6/18/2026

Apple today announced changes impacting iOS apps in Brazil that reflect a recent agreement with Brazil’s competition regulator, CADE.

6/9/2026

With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.

6/8/2026

Apple today introduced new intelligence capabilities, expanded productivity features in Xcode, and platform improvements.

6/8/2026

Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.

6/8/2026

Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.

6/8/2026

Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.

6/8/2026

Apple previews new child safety features that give parents greater control over their kids’ content, communication, and device access time.

6/8/2026

Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.

6/8/2026

New App Store capabilities will give developers more flexibility to market their apps, acquire users, and manage subscriptions.

6/4/2026

Apple and Major League Baseball have announced the July schedule for “Friday Night Baseball” on Apple TV, featuring several marquee matchups.

6/4/2026

Apple Arcade’s award-winning catalog of more than 200 games is adding nine new games, including My Talking Tom 2+ and Coffee Inc 2+.

6/4/2026

Apple today announced the global App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025.

6/2/2026

Apple announces the winners of the 2026 Apple Design Awards, recognizing outstanding app and game design across six categories.

5/29/2026

This year marks the Apple Developer Academy in Detroit’s fifth commencement in collaboration with MSU and the Gilbert Family Foundation.

5/28/2026

Through its Community Education Initiative, Apple has been working with OCU and Cherokee Nation to equip young learners with iPad and Mac.

5/27/2026

Apple’s hit podcast ‘After the Whistle with Brendan Hunt and Rebecca Lowe’ returns for a third season June 7, with commentary on the World Cup.

5/21/2026

On May 23, Apple TV presents a special MLS match captured on iPhone 17 Pro — a first for a major professional live sports event.

5/20/2026

In 2025, Apple prevented over $2.2 billion in potentially fraudulent transactions, adding to a total of more than $11.2 billion in the past six years.

5/19/2026

Apple Sports is now available in more than 170 countries and regions, including more than 90 new markets.

5/19/2026

Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.

5/18/2026

Apple today unveiled an exciting lineup for its annual Worldwide Developers Conference (WWDC), taking place June 8-12.

5/12/2026

Apple Arcade adds an exclusive Bluey playdate across five hit games, in addition to adding four new titles.

5/11/2026

Apple and Google collaborate with the GSMA to roll out end-to-end encrypted RCS messaging in beta, enhancing cross-platform communication security.

5/7/2026

Emerging filmmakers in the MAMI Select: Filmed on iPhone program use iPhone 17 Pro Max to redefine cinematic language and storytelling.

5/7/2026

Meet four Swift Student Challenge winners who are creating innovative apps that leverage AI and focus on accessibility.

5/5/2026

Apple’s Manufacturing Academy hosted its inaugural Spring Forum, bringing together U.S. manufacturers to accelerate the use of AI in supply chains.

5/4/2026

The new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper celebrate LGBTQ+ communities during Pride Month and beyond.

4/30/2026

Apple today announced financial results for its fiscal 2026 second quarter ended March 28, 2026.

4/29/2026

Formula 1® returns to the U.S. this weekend with the Miami Grand Prix, streaming exclusively on Apple TV with every session available live.

4/20/2026

Apple announced Tim Cook will become executive chairman of Apple’s board of directors and John Ternus will become Apple’s next CEO.

4/20/2026

Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer.

4/16/2026

Apple today announced that a record 30 percent of material across all of its products shipped in 2025 came from recycled content.

4/7/2026

This May, Apple Arcade is rolling out the red carpet for some of the world’s most iconic and celebrated characters in its family-friendly lineup of fun games.

3/26/2026

Apple announced new members of its American Manufacturing Program, expanding the company’s commitment to bring more advanced manufacturing to the U.S.

3/24/2026

Apple today announced Apple Business, a new all-in-one platform that allows companies to manage devices and reach more customers.

3/23/2026

Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 8-12.

3/16/2026

Apple announced AirPods Max 2, bringing even better ANC, elevated sound quality, and intelligent features to the iconic over-ear design.

3/14/2026

Apple kicked off celebrations in New York for its 50th anniversary and will continue commemorating the milestone throughout the month.

3/12/2026

Apple today announced it will mark its 50th anniversary, celebrating five decades of thinking different and the innovations that helped shape the world.

3/11/2026

“Friday Night Baseball” — a weekly MLB doubleheader on Apple TV — returns for its fifth season on March 27.

3/11/2026

Apple Arcade adds award-winning games DREDGE+ and Unpacking+ to its catalog in April, plus a Star Wars update to Disney SpellStruck.

3/11/2026

Customers can now shop for MacBook Neo, iPhone 17e, MacBook Air with M5, MacBook Pro with M5 Pro and M5 Max, iPad Air with M4, and two new displays.

3/5/2026

The 2026 FIA Formula One World Championship™ begins this weekend on Apple TV with the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026.

3/4/2026

Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price.

3/3/2026

Apple today announced the new MacBook Air with M5, bringing exceptional performance and expanded AI capabilities to the world’s most popular laptop.

3/3/2026

Apple announced the latest 14- and 16-inch MacBook Pro with the all-new M5 Pro and M5 Max.

3/3/2026

Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.

3/3/2026

Apple today announced a new family of displays, Studio Display and Studio Display XDR, that takes pro workflows to the next level.

3/2/2026

Apple today announced the new iPhone 17e, a powerful and affordable addition to the iPhone 17 lineup.

3/2/2026

Apple announced the new iPad Air featuring M4 and more memory, giving users a big jump in performance and making it more versatile than ever.

2/26/2026

Today, Apple announced iPhone and iPad are the first and only consumer devices in compliance with information assurance requirements of NATO nations.

2/24/2026

Apple today announced a significant expansion of factory operations in Houston, bringing the future production of Mac mini to the U.S. for the first time.

2/19/2026

Major League Soccer kicks off its 31st season this Saturday on Apple TV, with all 30 teams taking the pitch for MLS is Back weekend.

2/16/2026

Apple today announced a transformative update coming to Apple Podcasts this spring that will bring advanced video podcast capabilities to the app.