Backlinko

4/26/2026

Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out). Google sees through both. So does ChatGPT. But here’s what a good location page can do: Rank in organic search Link from your Google Business Profile … The post How to Build Location Pages That Rank, Convert, and Get Cited appeared first on Backlinko.

4/26/2026

With all of the platform changes and tech advancements, it’s easy to feel like you’re always a step behind. Buyers can discover brands in countless ways without ever visiting their website. Tracking and attribution are becoming murkier, which makes it harder to know what to prioritize. Everyone is telling you to use AI, or you’re … The post 7 Steps to Build a Marketing Strategy That Actually Works in 2026 appeared first on Backlinko.

4/20/2026

AI search exists on a spectrum. At one end: a human asks an AI a question and gets a fast, generated response. At the other: an AI receives a goal and browses the web on a human’s behalf. It evaluates your brand, makes a decision, and leaves no trace in your analytics. That’s agentic search. … The post What Is Agentic Search? (And Why SEOs Need to Pay Attention) appeared first on Backlinko.

4/14/2026

A user asks Gemini: “Find me a task chair under $400 with lumbar support and free shipping. Order the best one.” The AI doesn’t open a new tab. It doesn’t ask the user to click anything. Instead, it queries product databases, cross-references reviews, checks real-time inventory, compares shipping policies, and initiates a checkout — all … The post The 6 Agentic AI Protocols Every SEO Needs to Know appeared first on Backlinko.

3/31/2026

The marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features, from customer segmentation to campaign management. What’s the marketing automation industry market size? What are the adoption rates of marketing automation, and what benefits does it bring to businesses? Continue reading as we’ll cover answers to these questions with … The post 15 Key Marketing Automation Statistics appeared first on Backlinko.

3/5/2026

Fintech in AI search plays by much stricter rules. Because it’s a Your Money or Your Life category, products must clear higher verification thresholds before AI mentions you: Is your product legitimate? Are your fees and protections explicit? Do other trusted sources back up your claims? To find these answers, AI draws from your website … The post Fintech in AI Search: How to Be the Trusted & Featured Brand appeared first on Backlinko.

3/5/2026

AI has changed the way people shop. 58% of consumers now use GenAI tools instead of traditional search to find products. Imagine your customer runs a simple query in Google’s AI Mode: “Winter jackets for women.” Instead of a long list of links, they get direct product recommendations — alongside: Descriptions of features and best … The post How to Optimize Your Product Pages for AI Visibility appeared first on Backlinko.

2/20/2026

Search has changed, and so should your audience personas. Your audience searches across Google, ChatGPT, Reddit, YouTube, and many other channels. Knowing who they are isn’t enough anymore. You need to know how they search. Search-focused audience personas fill gaps that traditional personas miss. Think insights like: Where this person actually goes for answers What … The post How to Build Audience Personas for Modern Search + Template appeared first on Backlinko.

2/20/2026

At just under 200 employees, Descript is not the biggest name in video editing software. It’s not the most robust or the most popular, either. But it’s punching way above its weight, competing with much bigger companies (like Adobe, and CapCut) in LLM search. Using Semrush’s AI Visibility score, you can see that Descript is … The post How a 200-Person Company Competes with a $160B Giant in AI Search appeared first on Backlinko.

1/22/2026

Everybody wants smoother workflows and fewer manual tasks. And thanks to AI models, automation is at the center of conversations in marketing departments across all industries. But most rarely get the results they’re looking for. According to Ascend2’s State of Marketing Automation Report, only 28% of marketers say their automation “very successfully” supports their objectives. … The post How to Automate Marketing With 8 Simple Workflows appeared first on Backlinko.

1/19/2026

Founded in 2022, Perplexity offers an AI-powered search engine. AI tools offer a new way to search for factual information, where Perplexity stands out as an AI-native search engine that combines large language models with real-time web search. With a valuation of $20 billion and a growing user base of 30 million monthly active users, … The post Perplexity AI User and Revenue Statistics appeared first on Backlinko.