On The Fashionista Network, watch as Argent's founder and CEO shares which celebs "move the needle" for the brand, the everyday customer stories that keep her inspired and what it takes to launch a fashion label from the ground up.
A trade secret gives brands a differentiating factor and a compelling story, as well as a means of justifying luxury pricing, but are all proprietary ingredients worth the hefty tag?
Watch the full conversation between Tomi Talabi and Fashionista Staff Writer Janelle Sessoms on The Fashionista Network. With a long career in communications and public relations, Tomi Talabi understands how brand storytelling can shape public perception. "I think about how ...
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Operating an independent fashion brand is hard no matter what; air strikes, supply chain disruptions and power outages make it harder. At Ukrainian Fashion Week 2026, local designers share how they keep going and stay inspired.
This role is designed for someone who understands the rhythm of social media, has a strong eye for detail, and is eager to contribute to a brand rooted in travel, design, and storytelling.
We’re looking for a Senior Retail Account Manager to help grow and nurture our retail partnerships while bringing our brand to life across every touchpoint.
Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we're constantly unearthing new favorites. Here, we've rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent ...
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The Only Agency is a creative management agency, we represent wardrobe stylists, makeup artists, hair stylists, manicurists, photographers, creative directors, and more.
If you've noticed a shimmering, warm trail of scent in the front row this season, you're not imagining it. While the industry often chases the loudest new launch, insiders are gravitating toward something far more intimate. Enter Golden Kiss, a fragrance from Beguile that doesn't sit on the skin so ...
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Miraki Jewels is a female-founded fine jewelry brand dedicated to ethical craftsmanship and timeless design. As our Content Creator, you will be instrumental in producing visually stunning and engaging content that resonates with our audience.
Back in 2022, Deciem (the Canada-based incubator behind Gen Z's favorite skin-care brand The Ordinary) discontinued The Chemistry Brand, along with HIF, Hylamide and Abnomaly. Nearly four years later, the company is relaunching The Chemistry Brand on April 2 with the return of its hero SKU, Hand ...
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The Mexican American designer is releasing a collection titled "Vatísimo." He co-directed an accompanying campaign starring supermodel Christy Turlington.
Diipa Büller-Khosla calls Indē Wild her "destiny brand." "Everything that I was born into and that I grew up learning and then ended up building was this very natural evolution," she tells Fashionista. As one of Instagram's early adopters, the Indian influencer and beauty entrepreneur ...
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Editors' Picks are the Fashionista team's true (#notspon) fashion and beauty obsessions, handpicked by professionals who see it all. Any beauty product you see here has been vetted and tested by the editor recommending it. The lactose intolerant crowd often recoils when I admit one of my all-time ...
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Watch the full conversation between Julie Chung and Fashionista Beauty & Style Director Steph Saltzman on The Fashionista Network. Los Angeles-based brand T3 is a major player in the hair tools category, and it's been one for the better part of the last two decades. Co-founder Julie Chung and ...
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"I've never won an award before," makeup artist Sheika Daley told the room while accepting her Makeup Stylist Visionary Award at the inaugural Art of Glam: Honoring the Hands Behind the Beauty awards dinner on Wednesday. It's hard to believe a creative who has worked with celebrities including ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. Pepper PoutHeadquarters: Los Angeles, Calif.E-commerce: ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. DanuceraHeadquarters: Philadelphia, PAE-commerce: danucera.comSocial Media: ...
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Luvme Hair unveils its latest breakthrough with the All-Day Curl Hold™ Wig Collection — a new series of human hair wigs engineered for effortless, long-lasting curl definition. Designed for individuals with busy schedules who crave voluminous, well-defined waves that stay flawless for up to 12 ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. FlewdHeadquarters: New York, NYE-commerce: flewdstresscare.comSocial Media: ...
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Watch the full conversation between Alexis Androulakis and Dr. Christina Basias Androulakis (a.k.a. The Lipstick Lesbians) and Fashionista Staff Writer Catie Pusateri on The Fashionista Network. If you've ever scrolled through #BeautyTok, you've likely heard of The Lipstick Lesbians. With a legion ...
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It's impossible to ignore that fragrance has been the golden child of the beauty industry of late. Circana reports that the category has been the fastest-growing sector of prestige beauty in the United States for four consecutive years, with no signs of slowing down. A Grand View Research ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. Prereq CareHeadquarters: Dallas, TXE-commerce: prereqcare.comSocial Media: ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. Glow Culture AustraliaHeadquarters: Perth, Western Australia, ...
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For years, the beauty industry's most common indie success stories followed a predictable arc: A founder identifies a market gap, licenses a ready-made formula from a contract manufacturer, customizes fragrance or texture, and builds a brand around storytelling and packaging. That model fueled ...
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Welcome to "Face It," in which practitioners, dermatologists, facialists and other beauty experts answer our rapid-fire questions (quicker than you can say "just a few more units, please?"), revealing their hottest takes, most controversial opinions and the hard truths they wish their clients could ...
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Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we're constantly unearthing new favorites. Here, we've rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent ...
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For aspiring beauty entrepreneurs, breaking into an already overflowing market may feel like an uphill battle, but building a memorable brand that stands out from the crowd is far from impossible. Before ever hitting the shelves, beauty brands need to develop a clear (and authentic!) perspective ...
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Watch the full conversation between Nima Jalali and Fashionista Staff Writer Catie Pusateri on The Fashionista Network. As a former professional-snowboarder-turned-beauty-entrepreneur, Nima Jalali traded snow-covered slopes for the skin-care industry. After years of exposure to harsh weather, ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. Casa Noon BeautyHeadquarters: Los Angeles, Calif.E-commerce: casanoon.comSocial ...
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Welcome to our series "Buzzy Beauty Ingredient of the Moment," the premise of which is pretty self-explanatory: In each installment, we'll explore an ingredient that's springing up in a variety of different products and consult experts on the science behind it — and why it's trending now. ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. Celuí FragranceHeadquarters: Los Angeles, Calif.E-commerce: ...
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Welcome to "Face It," in which practitioners, dermatologists, facialists and other beauty experts answer our rapid-fire questions (quicker than you can say "just a few more units, please?"), revealing their hottest takes, most controversial opinions and the hard truths they wish their clients could ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. Oli GHeadquarters: Miami, FLE-commerce: oligclub.comSocial Media: Instagram ...
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Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we're constantly unearthing new favorites. Here, we've rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. Indie LeeHeadquarters: New York, NYE-commerce: indielee.comSocial Media: ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. Nehal & Co.Headquarters: New York, NYE-commerce: nehalco.comSocial Media: ...
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All from the comfort of home, beauty consumers are zapping, toning, plumping and smoothing their skin to their heart's content with high-tech skin-care gadgets — no appointment necessary. These at-home innovations have transcended the clinical confines of in-office treatments, ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. Kush QueenHeadquarters: Los Angeles, CAE-commerce: kushqueen.shopSocial Media: ...
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When Sonsie launched its Adapt Cream in October, the marketing was all green, in more ways than one. The cream itself is literally viridescent (good for redness, the brand says) and the packaging is metaphorically so. "This jar is NOT plastic," the Instagram post announcing the launch boasted. ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. LevetemHeadquarters: Vancouver, B.C., CanadaE-commerce: levetem.comSocial ...
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With all the talk of AI and algorithms taking over the beauty industry, the idea of an in-person event for consumers almost seems quaint and retro. It evokes the Tupperware parties and trunk shows of yesteryear, and cynics might assume that a slow-paced, education-focused demo experience ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. EO ProductsHeadquarters: San Rafael, CAE-commerce: eoproducts.comSocial ...
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Put delicately, 2025 was a challenging year for the global supply chain. Donald Trump's sweeping tariffs sent manufacturing skyrocketing and strained many of the very same U.S. businesses he claimed to be helping. Now more than ever, beauty brands — especially independent and emerging ones — are ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. Arctic FoxHeadquarters: Cerritos, ...
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Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. SwairHeadquarters: New York, NYE-commerce: swairhair.comSocial Media: Instagram ...
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Now that we've officially checked end-of-year photo dumps and New Year's resolutions off our to-do lists, we're turning to industry experts for their predictions on what's in store for beauty in 2026. Setting the stage in 2025, we saw an influx of teen- and tween-focused beauty brands popped up to ...
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