Watermarking AI content has scared more than a few marketers. But proving content was AI-generated isn't really the problem. Marketing leaders share what the real problem is and how to solve it.
Paid media isn’t dead — it just needs a tighter remit as clicks get scarcer and costs swing. Here’s how to refocus your spend where intent peaks and placements fit, so your investment delivers real results.
Almost 70% of B2B buyers see inconsistencies between a brand's website and what its sales reps say, according to Gartner. The fix isn't a collaborative culture. It's the retell test. Here's how to do it and get your sales team to care.
Your unique content ideas exist inside your company. But getting them out shouldn’t mean turning every expert into a content creator. Here’s how to adopt a strategic approach without adding line items to anyone’s job description.
You invest heavily in trying to reach your audience through locked doors controlled by algorithms. But there’s a side door that’s always open if you know the correct knock. Thirteen experts reveal how to find it.
Marketing jargon is just camouflage for missing knowledge. Plain-spoken language better demonstrates your industry and business expertise. Practice these three drills to get rid of the jargon and improve marketing results.
Eighty-seven percent of executives made a purchase based on thought leadership. IBM researchers reveal C-suite content habits and revenue impact. (Spoiler alert: It’s huge.) Use their ROI worksheet for your organization.
Executives rarely pull out the rubber stamp to approve content marketing budgets. So, to help you make the case, eight marketing experts reveal their best (and sometimes counterintuitive) advice to get to yes.
Expect more C-suite respect for marketing if the team learns the business. The C-suite sees marketing as a cost center because marketers don’t know the business: How does P&L work? What drives margin? What’s the value of a customer over three years? Here’s the training outline to change that.
PR is in a revival era because earned media dominates AI search citations. Learn why trade publications beat mainstream press, which metrics matter, and how to align PR with your marketing strategy.
Does your content attract prospects only to ghost them at the decision stage? Prevent the cliff dive by focusing on buyer-enablement content. Here’s how to fix the blockers that keep your content from closing deals.
AI can hand over a competitor summary in seconds. You feel informed. You’re not. The gap between access to information and actual expertise is growing, and buyers can tell. Here’s how to build real domain knowledge.
In the college athletics content game, only 7% are heavy users of content. But this new research may hint at a bigger issue: Which content has the desired impact on fans? It’s a lesson for marketers in any industry.
The most effective content doesn’t start with brainstorming. It comes from mining overlooked data sources. Learn what they are, where to find them, and how AI makes it possible to extract insights at scale.
OpenAI’s CMO says AI means everyone at a company is a marketer now. But that philosophy shifts marketing to the end of the assembly line, and that’s a big mistake.
Fewer minutes on your website might signal more interest, not less. It’s an AI thing. Get some fresh plays to raise your brand’s visibility in AI search.
Websites now have more AI agent visitors than humans. Is your brand’s site ready for that fundamentally different audience? Marketing leaders share how they’re restructuring content, metrics, and teams to earn attention from both AI systems and human buyers.
The quantity-quality debate should be over. The better content strategy is subtraction. Here’s how to execute the practice in three moves. It will prune your content debt and sharpen the team’s marketing judgment.
The stale content you overlook today can become the AI search liability that damages your brand tomorrow. Marketing leaders at Adobe, Sitecore, Acquia, and WordPress VIP explain how to intervene.
Seven in 10 B2B buyers trust peer voices over brand content. But how do you find those credible creators? These 12 expert-backed tactics can help you forgo the follower count in favor of real impact.
Are you building your team's judgment or just installing yours? Try this training camp framework to produce original thinkers instead of generic copies of other creators.
Original research is more than data. An award-winning marketer shares how to publish research your audience wants to consume, and your team wants to use.
Too many marketers talk to their peers about how deals get won. Three salespeople offer a more helpful perspective. Their insight will help you refocus on the part of the buyer’s journey that actually lands the sale.
AI lets junior marketers produce expert-looking content — but without formative work that builds judgment, they can't tell if it's any good. That invisible debt makes content debt more complicated to solve.
Just because everyone can generate an image doesn’t mean everyone’s a designer. Learn how one professional incorporates AI into his workflow to create on-brand visuals that stand out for the right reasons.
Resource constraints are the No. 2 most common challenge for B2B marketers. Yet, “do more with less” isn’t the answer. Explore 13 solutions from Content Marketing World experts. They’ll help you reprioritize, repurpose, and recommit to what works.
"Same as it ever was” doesn’t work for content libraries anymore — publishing without maintaining only builds content debt. Here’s how to stop the problem from compounding.
Your email relationships may be in trouble. You ask for data you don’t use, trigger pop-ups too early, and ignore frequency preferences. Learn what subscribers tell researchers they actually want and how you can deliver it.
What if your brand could hold attention across 10 episodes instead of 10 seconds? Microdramas make that possible. See how Procter & Gamble, a fintech brand, and a Chevrolet dealer use serialized videos to keep audiences coming back.
Just asking questions won’t yield great results from AI. You need to build context, set guardrails, and have conversations. These explicit prompts from top marketers turn AI into a truly helpful partner.
You won’t build audience relationships if you treat content distribution as promotion. Yet, many marketers do just that. It’s time to rethink your strategy with rented, earned, and owned channels.
Thought leadership isn’t dead; the rules have changed. B2B marketing leaders share how to create more valuable content, capture attention more quickly, and rethink the gating debate in the AI era.
Are you stuck optimizing faulty metrics because executives ignore content’s brand-building power? Break that doom loop by speaking leadership’s language and creating content worthy of their recognition.
You’ve heard the advice ad nauseam: Break down the silos and your content marketing will succeed. Yet it rarely works. Here’s the real fix that doesn’t involve demolition.
More content and more technology won't deliver great marketing. What works? A shared score, clear governance, and an integrated strategy that keeps every part of the organization in sync.
What’s the one role missing from marketing teams? Over a dozen Content Marketing World speakers reveal some surprising and some overdue options that will move the needle the most.
