Are you building your team's judgment or just installing yours? Try this training camp framework to produce original thinkers instead of generic copies of other creators.
Original research is more than data. An award-winning marketer shares how to publish research your audience wants to consume, and your team wants to use.
Too many marketers talk to their peers about how deals get won. Three salespeople offer a more helpful perspective. Their insight will help you refocus on the part of the buyer’s journey that actually lands the sale.
AI lets junior marketers produce expert-looking content — but without formative work that builds judgment, they can't tell if it's any good. That invisible debt makes content debt more complicated to solve.
Just because everyone can generate an image doesn’t mean everyone’s a designer. Learn how one professional incorporates AI into his workflow to create on-brand visuals that stand out for the right reasons.
Resource constraints are the No. 2 most common challenge for B2B marketers. Yet, “do more with less” isn’t the answer. Explore 13 solutions from Content Marketing World experts. They’ll help you reprioritize, repurpose, and recommit to what works.
"Same as it ever was” doesn’t work for content libraries anymore — publishing without maintaining only builds content debt. Here’s how to stop the problem from compounding.
Your email relationships may be in trouble. You ask for data you don’t use, trigger pop-ups too early, and ignore frequency preferences. Learn what subscribers tell researchers they actually want and how you can deliver it.
What if your brand could hold attention across 10 episodes instead of 10 seconds? Microdramas make that possible. See how Procter & Gamble, a fintech brand, and a Chevrolet dealer use serialized videos to keep audiences coming back.
Just asking questions won’t yield great results from AI. You need to build context, set guardrails, and have conversations. These explicit prompts from top marketers turn AI into a truly helpful partner.
You won’t build audience relationships if you treat content distribution as promotion. Yet, many marketers do just that. It’s time to rethink your strategy with rented, earned, and owned channels.
Thought leadership isn’t dead; the rules have changed. B2B marketing leaders share how to create more valuable content, capture attention more quickly, and rethink the gating debate in the AI era.
Are you stuck optimizing faulty metrics because executives ignore content’s brand-building power? Break that doom loop by speaking leadership’s language and creating content worthy of their recognition.
You’ve heard the advice ad nauseam: Break down the silos and your content marketing will succeed. Yet it rarely works. Here’s the real fix that doesn’t involve demolition.
More content and more technology won't deliver great marketing. What works? A shared score, clear governance, and an integrated strategy that keeps every part of the organization in sync.
What’s the one role missing from marketing teams? Over a dozen Content Marketing World speakers reveal some surprising and some overdue options that will move the needle the most.
In the marketing game, your content calendar is the scoreboard. You need to build a strategy first. This newsroom-tested story budget process lets you decide what’s worth creating before it earns a slot on the publishing timeline.
Your audience often can't explain why they act on some content and ignore others. These eight research-backed tactics work with your prospects' hardwired subconscious buying process. See how top brands apply them.
Fictional adman Don Draper pitched it in 1960. Marketers have practiced it for decades. Now “vibe-led content” gives you the buzzword executives want to hear and a chance to prove content’s strategic value.
Cannes Lions introduced AI Craft awards to recognize work enhanced by AI. But the qualifying criteria reveal a bigger question every marketing team should ask — even if you never plan to enter an awards competition.
Storytelling has changed, and that’s a good thing for brands that pay attention. Marketing leaders from Zoom, Reddit, WARC, and OWOW discuss how to rethink storytelling for AI, fragmented channels, and audience-led narratives.
AI and algorithms — not your team or audience — decide what content a lot of people see. But experts presenting at Content Marketing World say that’s exactly why you can’t abandon your owned content.
You know the script. Vendors perform "transformational AI." Marketers perform "on track." Nobody says what's true. Imagine what could happen if everybody finally drops the act.
Listen to the platform first and your B2B social media strategy is more likely to succeed. Expert Amy Watts covers what brands get wrong on TikTok and LinkedIn and digs into raw video, employee-generated content, and personal branding.
Tilray Brands made consumer insights a cross-functional tool. See how quicker access to real-time data reshaped its retailer meetings, PR outreach, and brand innovation strategy.
Too many AI content initiatives sit on top of a content strategy problem. Follow this five-domain audit to surface what’s really broken — and how humans and AI can fix it before Q4 planning begins.
Ready to refresh your marketing education resources? Your peers rely on these 91 blogs, newsletters, podcasts, and videos for AI, SEO, PR, strategy, and inspiration. Add their trusted favorites and less-familiar titles to your queue.
Candid insights are unlikely to come from surveys and AI answers. Small, in-person gatherings — advisory boards, executive dinners, and customer councils — generate fresh findings. Here’s what makes them work and how to run them well.
The AI bumper sticker debate — augment or replace — has always been the wrong question. New data shows 88% use AI, but only 39% see ROI. In your mid-year marketing update, answer the better AI question.
Marketers are hitting a breaking point with do-more-with-less expectations. AMA's Molly Soat previews new research on which marketing skills AI will disrupt — and which ones it never will.
NFL teams turned a boring schedule release into a creative sport. Steal these six plays, from video game missions to street Pictionary, to make monotonous information worth your audience's time.
A multi-brand healthcare company was losing ground. It didn’t have a content problem. It had an alignment problem. Here’s the maturity model that fixed it. Any marketing organization can do it without more people or tools.
Even successful content initiatives get canceled. When that happens, don’t let the work disappear. Follow this three-phase process to protect what matters, respect your audience, and turn the setback into your next opportunity.
Too many promotional emails. Plummeting open rates. Here’s how American Airlines changed its loyalty program email strategy. Using existing data, it rebuilt the program around smarter personalization.
Your case for content marketing keeps losing not because of what you say but because of what you’re pitching. Learn how one journalist-turned-content-marketer reframed the ask and got the budget.
Too many speakers miss the real value of being on stage by attempting to sell. Instead, they should embrace the audience. Learn why intent matters and more to transform your brand’s speaking engagements into successful marketing.
LinkedIn’s new algorithm now rewards substance over shortcuts. Here’s what the data and LinkedIn’s own engineers say has changed — and what your B2B brand should do to stay visible and relevant.
Content operations gets the assets out the door. Content orchestration decides which assets are worth building. Most teams do the first. Here's how to build the other.
What propels award-winning content to the top? Content Marketing Awards winners from United Airlines and Fortune Brand Studio share their tough decisions and authentic approaches. Plus, a Content Marketing Awards judge gives her perspective.
Attracting and keeping an audience’s attention with words isn’t easy. These two dozen tips, numerous tools, and motivating examples will make it easier.
